Our Story: The Spirit of American Hustle
Founded on Fighting Spirit
American Hustler USA’s story began in 2014 when veteran Lee Brett founded the brand with a vision to celebrate the American spirit through premium apparel. When faced with legal challenges from industry giant Larry Flynt’s corporation, the brand proved its resilience by standing firm and prevailing.
Veteran-Led Vision & Continued Resilience
In 2022, fellow veteran Jerrod Frideres took the helm, marking a new chapter in American Hustler USA’s journey. Under Jerrod’s leadership, the brand has continued to prove its strength, successfully defending its name through multiple legal challenges while expanding its mission to support the veteran community.
More Than Apparel—A Mission
Today, American Hustler USA represents the unrelenting spirit of those who refuse to quit. Our brand isn’t just about fashion—it’s about celebrating the hustle and the freedom we cherish. Whether you’re a dedicated pool player or someone who lives by the grind, our apparel is designed for you.
Our Commitment
Under veteran leadership, we:
- Create premium, 100% American-made clothing that embodies determination
- Support veterans through innovative billiards therapy programs
- Commit a portion of our profits to veteran support initiatives
- Build a community that celebrates resilience, patriotism, and the pursuit of dreams
The Hustle Never Stops
Our clothing is a canvas for your story, a testament to the hustle for the American dream. Every piece represents more than style—it’s a declaration of your journey, your resilience, and your belief in the boundless opportunities that define our way of life.
[Call to Action: Join our community of resilient dreamers and doers]
